In the month of January and February 2017 RiverMarch volunteers contacted Principals of various schools in Bandra, Malad, Borivali, Kandivali and Dahisar areas to create awareness about the River Utsav and River Walk to be held on March 4th and 5th 2017 along the 4 rivers of Mumbai. We requested the Principals to hold awareness activities among the children like drawing competitions, essay writing, skits, dance and street plays keeping the theme as river rejuvenation and cleanliness drive. We also requested the schools to conduct a postcard campaign where the children have to write a postcard giving their wish list for Dahisar river to the Chief Minister of Maharashtra. This was very well appreciated and many school children posted the postcards to the Chief Minister. The Principals were also requested to arrange for their children to perform during River Utsav keeping the theme as river rejuvenation and river cleanliness
On March 4th 2017 RiverUtsav was celebrated on a big scale at Rustomjee Cambridge School Grounds. Around 8000 persons had participated in the River Walk along Dahisar river. After that cultural programmes were held with children from Mary Immaculate Girls High, Singapore International School, JBCN International School, Rustomjee Cambridge School, Rustomjee School, POSAT Foundation with special children performing dances, street plays. Two TV actors from the most popular Hindi serial Taarak Mehta ka Ooltah Chasmah along with the MLA and Corporators flagged off the RiverWalk . On March 5th 2017 RiverWalk was held along Poinsur, Oshiwara and Mithi Rivers. Dr. Rajendra Singh led the March at Poisar river. Local MP and MLAs , school children and public joined in the march in a big way. The Oshiwara and Mithi rivers to the RiverWalk were a great success.
All the events got wide media coverage and many newspapers like Times of India, Hindustan Times, DNA, Mumbai Mirror, Maharashtra Times, Lokmat, Sakal, and many Gujarati like Mumbai Samachar, Pundari, Gujarati Mid Day and many other Gujarati and Marathi papers . Past Students Association Borivali Education Society handled the event and sponsored the printing of Registration forms and brochures for the eventThe major sponsors for this event were UPL, Hotel Sofitel